General Requirements


All projects must take place within Snohomish County limits. Reasonable proximity thereof and/or produce overnight stays at lodging properties within Snohomish County.


Any published collateral produced as a result of this funding shall prominently feature the following credit: Sponsored by the Snohomish County Tourism Promotion Area Fund.


All proposed projects must comply with the laws of the Federal Government, State of Washington, and Snohomish County.

Project Evaluation Criteria


What is the expected economic impact of this project? What are the projected direct and indirect dollar expenditures by visitors? What are the estimated number of visitors and overnight stays generated? Describe the attendance, audience, or number served. Projects that promote overnight stays during the off season (January to May and September to December) and those that could benefit multiple lodging properties will be given special consideration.

Promotion and Marketing Plan

Fully describe how you will advertise, publicize, or otherwise distribute information regarding your project. Discuss the cost of the promotional campaign, use of professional and in-kind services, types and quantities of promotional materials, number and size of media ads to be placed, media outlets to be used, the market you intend to reach and other specifics directly associated with publicizing your project or event, targeting new audiences, and expanding tourism.

Evidence of Partnerships

What kind and degree of partnership does the project exhibit? Volunteer involvement, inter-jurisdictional, corporate, business, civic organization support, and/ or lodging community support?

Degree of Match

Is the financial need reflected in a realistic budget? What is the percentage of matching resources? The degree of match (as demonstrated through other sources of cash, donations and in-kind contributions of materials, staff and volunteer time) is one measure of a project’s potential success and will be given greater consideration.

Management Capability

How have you demonstrated an ability to successfully complete the project through effective business practices in the areas of finance, administration, marketing, and production? What are the administrative credentials of paid or volunteer staff or individuals?


Did you provide for a method of evaluating and tracking the proposed project upon completion? If it is a new event, how are you determining calculation of anticipated overnight stays?

What we’d like to see more of:
  • Events in the hotel off-season
  • Conventions & Conferences
  • Large Sporting Events like the X-Games and Terracross
  • Creative Multi-Day Events Focused on Overnight Stays