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We are pleased you have requested an application to apply for Tourism Promotion Area (TPA) funding.

The purpose of these funds are to grow our tourism economy through increased visitor spending in Snohomish County lodging establishments, as well as increase retail, restaurant, transportation, attraction and other local spending. Annually, the travel industry generates more than 10,000 jobs and over one billion dollars in direct visitor spending in our County.

Please read our General Requirements and Application Requirements


Eligible Expenditures

These funds are made available through the support of Snohomish County Lodging Businesses. For every applicable occupied room night, guests are assessed a small fee that is returned to Snohomish County. Pursuant to RCW 35.101 and Snohomish County Ordinance 10-112, revenue collected from this assessment must be used for activities and expenditures designed to increase tourism promotion and convention business, including but not limited to advertising and marketing materials, marketing and publicizing events, community development programs, bid fees, conference/ convention or trade shows, transportation costs, operation of a tourism destination marketing organization or otherwise distributing information for the purpose of attracting and welcoming tourists to Snohomish County that result in overnight stays. Alcohol is not an eligible TPA expense.

County Ordinance 10-112 reads as follows:

4.118.050 Uses of lodging charge revenue.

(1) Revenue from lodging charges collected under this chapter shall only be used for the following purposes:

(a) The general promotion of tourism within Snohomish County as specified in the annual Tourism Promotion Area business plan adopted pursuant to SCC 4.118.090,

(b) The marketing of convention and trade shows that benefit local tourism and the lodging businesses in the County,

(c) The marketing of Snohomish County to the travel industry in order to benefit local tourism and the lodging businesses in the County, or

(d) The marketing of Snohomish County to recruit sporting events in order to benefit local tourism and the lodging businesses in the county.

(2) The uses described in this section are limited to tourism promotion as defined in

RCW 35.101.010 and may include payment of administrative costs associated with operation of the Tourism Promotion Area as determined by the County Council.

Who Can Apply?

The program is open to applications from public, non-profit or private entities with a demonstrated ability to accomplish the proposed project.

What we’d like to see more of:
  • Events in the hotel off-season
  • Conventions & Conferences
  • Large Sporting Events like the X-Games and Terracross
  • Creative Multi-Day Events Focused on Overnight Stays
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